Client: Atelier 7918
Location: Orange County, CA
Positioning: Luxury Market
Project: Buying + Designer Introduction
L’effrontée assisted Atelier 7918 in building the store’s roaster which included a mix of established and emerging designers, many exclusive in the Orange County area. The brand selection included Brandon Maxwell, Cushnie Et Ochs, Delpozo, Gabriela Hearst and accessory rands such as Delfina Delettrez and M2Malletier
Client: RM.09 at The Haven
Positioning: Casual Beach | Contemporary price points
Location: Montauk, NY
Project: Womens + Mens Buying | Interior Design
RM.09 wanted the shop to be curated in tune with it’s environment, so L’effrontée scouted brands with the same level of social consciousness. Many of the brands were chosen who support emerging economies. We also curated the space with home goods, children’s clothes, and toy.s Brands such as Indigo Africa were included, who support their women artisans in Rwanda donating 100 percent of profits to fund job skills training and literacy.
Client: Anthem Wares
Positioning: Contemporary price points
Location: San Francisco, CA
Project: Womens + Mens Accessory Buying | Creative Direction + product shooting
Anthem Wares is an e-commerce site for discovering covetable, hard-to-find products from independent accessory luxury brands and artisan makers around the world. L'effrontée consulted for the launch to develop collaborations and offer thier customers unique access to their craft. Anthem Wares launched several brands exclusivley online that are now established in the U.S including Etudes, Paula Mendoza and Monica Sordo.